LuLu Hypermarket has announced its largest-ever promotional campaign in partnership with Jeeny, a leading on-demand ride booking and taxi service app in Saudi Arabia, to make the World Cup season unforgettable for shoppers. Titled 'Shop and Ride to Your Goal,' the campaign offers customers a chance to win spectacular prizes worth a total of SR300,000 ($80,000).
The official launch event took place at LuLu Mall in Al-Murabba, Riyadh, where Falah Al-Anazi, chief shared services officer of Jeeny, and Mohamed Haris, director of LuLu Hypermarket Saudi Arabia, kicked a football together to symbolize the start of the joint initiative. The ceremony was attended by senior management officials from both companies.
Campaign Highlights Across Three Cities
The campaign will run across all LuLu outlets in Riyadh, Dammam, and Jeddah. Key highlights include 3,000 free rides for customers shopping at LuLu through the Jeeny app, with no cap limits on these free rides, available across all Saudi cities where LuLu Hypermarkets are located.
Shoppers also stand a chance to win exciting surprise gifts, including 10 iPhones and 10 gold coins weighing 5 grams each. Additionally, LuLu is hosting FIFA gaming tournaments for gamers across three major zones, with winners taking home brand-new iPhones.
Strategic Partnership to Boost Shopping Experience
By combining exclusive shopping discounts with massive giveaway opportunities in partnership with Jeeny, LuLu Hypermarket is setting the stage for one of the most exciting shopping celebrations in the Kingdom this season. According to Mohamed Haris, director of LuLu Hypermarket Saudi Arabia, the collaboration aims to enhance the customer experience during the World Cup period.
Falah Al-Anazi of Jeeny emphasized that the initiative reflects both companies' commitment to delivering value and entertainment to their customers. The campaign is expected to attract a large number of shoppers and gamers across the three major cities.
