LAHORE: Convener of the Federation of Pakistan Chambers of Commerce and Industry (FPCCI) Regional Committee on Food, Shahid Imran, stated on Sunday that the “Made in Pakistan” campaign has become a pivotal initiative in promoting locally manufactured products and strengthening the national economy by reducing reliance on imported brands.
Impact on employment and industrial growth
Speaking to a delegation of industrialists, Shahid Imran emphasized that every purchase of a locally made product directly contributes to employment generation, industrial growth, and economic stability. He noted that a vibrant domestic manufacturing sector could significantly reduce the country’s import bill, conserve valuable foreign exchange reserves, and improve the trade balance.
Role of consumers in self-reliance
Shahid Imran said consumers can play a vital role in promoting self-reliance and sustainable economic development by choosing quality Pakistani brands. He urged the public to prioritize local products to support the national economy.
Pakistan's export potential
He highlighted that Pakistan possesses immense potential in textiles, sports goods, surgical instruments, leather products, engineering goods, processed food, and information technology. These sectors, he said, can compete successfully in international markets if provided adequate policy support and investment.
Optimism for future growth
Expressing optimism, Shahid Imran remarked that a strong national commitment to supporting indigenous brands would accelerate industrialization, create thousands of new employment opportunities, boost exports, and pave the way for a resilient, self-sustaining, and prosperous economy.
