ALJ Motors Achieves 15th Consecutive Toyota Gold Award
Abdul Latif Jameel Motors (ALJ Motors), the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has been awarded the 2025 Toyota Gold Award for the 15th consecutive year. The award, part of Toyota Motor Corporation's Distributor Award Program, recognizes distributors that demonstrate an unwavering commitment to delivering exceptional customer experiences across sales and after-sales services.
The 15th Toyota Gold Award marks a significant milestone for ALJ Motors, highlighting the dedication of its teams and the strength of its long-standing relationship with Toyota. This sustained achievement underscores a commitment to service excellence, continuous improvement, and supporting the Kingdom's evolving mobility landscape.
Senior Officials Celebrate the Milestone
Senior officials from both companies attended the award ceremony, including Takayuki Kanno, general manager of the India and Middle East division at Toyota Motor Corporation, and Hassan Jameel, vice chairman of Abdul Latif Jameel in Saudi Arabia.
Takayuki Kanno said: “Toyota is pleased to present the 2025 Gold Award to ALJ Motors, recognizing its exceptional performance across all evaluation pillars and priority initiatives. This achievement reflects the sustained efforts of its associates across sales, service, parts, and their wider dealer network, in consistently delivering a caring experience for guests creating happiness for all. We look forward to continuing our journey together as one team.”
Hassan Jameel commented: “Receiving the Toyota Gold Award for the 15th consecutive year makes this achievement especially meaningful. It reflects our commitment to continuous improvement and a guest-first philosophy, along with the collective dedication of our teams across Saudi Arabia who have consistently delivered excellence year after year. This milestone belongs to our associates, whose efforts, together with the trust of our partners and guests, continue to drive our success and support the evolving mobility ambitions of our Kingdom.”
Commitment to Guest-First Approach and Vision 2030
This sustained achievement reflects ALJ Motors’ continued focus on a guest-first approach and the delivery of a seamless experience across every touchpoint. It highlights the strength of its performance and its long-standing relationship with Toyota, built on shared values and a commitment to continuous improvement.
Since 1955, ALJ Motors has worked with Toyota Motor Corporation to deliver a premium automotive ownership experience in Saudi Arabia, aligned with Vision 2030. This relationship continues to evolve, addressing the nation’s rapidly changing mobility landscape through innovation, community empowerment, and a shared commitment to sustainable economic growth in the Kingdom.
