Brooklyn Beckham has ignited fresh speculation about his reported family feud with David and Victoria Beckham after appearing in a new advertisement for his hot sauce brand, Cloud23. The 27-year-old featured in a promotional video alongside chef Yamamoto, where the duo created a unique combination of corn-flavoured ice cream and hot sauce. However, fans quickly noticed similarities between Brooklyn's advert and one of his father David Beckham's previous campaigns.
During the video, Brooklyn described himself as a “massive fan” of ice cream, a comment that reminded viewers of David's work as a brand ambassador for Ninja, where he promoted ice cream-making products. Brooklyn's latest social media post has also drawn attention due to its song choice. The advert featured Mark Knopfler's “Sailing to Philadelphia”, a track about starting a new life in America, with some viewers interpreting this as another possible reference to his ongoing family tensions.
The advert comes shortly after Brooklyn appeared in a DoorDash campaign linked to the 2026 FIFA World Cup. In the commercial, he joked about watching the tournament from home and giving away his tickets, which many fans saw as a subtle nod to his strained relationship with the Beckham family. The reported Beckham family feud has persisted for months, with Brooklyn and his wife Nicola Peltz Beckham reportedly remaining distant from his parents and siblings.
Earlier this year, Brooklyn publicly addressed the situation, claiming he did not want to reconcile and accusing his family of controlling the narrative around the dispute. Neither David nor Victoria Beckham has publicly responded to Brooklyn's latest advert, but the family drama continues to attract widespread attention online.
