Lizzo's latest album Bitch has failed to make an impact on the charts, sparking discussions across the music industry about the reasons behind the singer's declining commercial momentum. The album, released on June 5 through Atlantic Records, marked Lizzo's first major release in four years following the success of her 2022 album Special.
Dismal Opening Week Numbers
According to music data company Luminate, Bitch sold 2,649 copies in its opening week and earned fewer than 2.7 million on-demand streams. This represents a significant drop compared to Special's debut with 69,000 equivalent album units. Industry executives have questioned whether Lizzo's reduced chart performance is linked to changing music consumption habits, limited label promotion, or a disconnect with her audience.
Industry Insiders Weigh In
Speaking to Rolling Stone, music insiders suggested that while Lizzo became one of pop's biggest names through viral hits and radio success, she may not have developed a strong core fanbase needed for long-term streaming dominance. Lizzo herself addressed the changing music landscape, saying streaming has replaced radio as the main way audiences discover songs.
Controversies and Challenges
Critics have also pointed to the controversy surrounding her career, including the 2023 lawsuit filed by former backup dancers who accused her of creating a hostile work environment and other allegations, which Lizzo has denied. The singer previously found major success with hits including “Truth Hurts,” “About Damn Time,” and “Good as Hell,” earning multiple Grammy Awards and becoming a defining voice in pop music.
Future Prospects
Despite the disappointing album rollout, industry figures believe Lizzo's career is not over. Experts noted that a major hit could still revive her momentum, but the singer may need to rebuild audience trust and reconnect with listeners.
