Victoria Beckham is preparing to launch a homeware collection, according to trademark applications filed by the former Spice Girls star. The 52-year-old designer has applied for trademarks covering a range of home products, including plates, bowls, glasses, mugs, cutlery, flower vases, plant pots, cushions, and furniture, as reported by The Sun.
Growing a £100 Million Business
The move into homeware comes as Beckham's fashion and beauty brand continues to grow, now generating over £100 million annually. In a recent interview with the Financial Times, Beckham emphasized her focus on expanding the company. She stated, "I would never say never," when asked about the possibility of selling the business one day. She also revealed plans to open new stores in New York and Miami, following strong demand at her existing London store.
Focus on Customer Experience
Beckham expressed a desire for customers to enjoy a full shopping experience at her stores. She noted that there are still many areas her brand has not yet entered, providing significant room for further growth. The designer also expressed pride that her fashion and beauty business is now profitable after years of financial losses.
Recovery and Expansion
The reported homeware plans follow years of effort to rebuild the business and recover from earlier financial strains. Beckham's brand has undergone a transformation, moving from losses to profitability, and now aims to diversify into home products to capitalize on its success.
