Vivian Wilson has taken center stage in a new Savage x Fenty Pride campaign and has been officially named a brand ambassador for the lingerie brand founded by Rihanna. The campaign, launched at the start of Pride Month, was developed in partnership with GLAAD, the LGBTQIA+ media advocacy organization.
Campaign Details
According to a press release, the capsule collection is designed to celebrate the LGBTQIA+ community through self-expression, inclusivity, and everyday wear. It includes cotton essentials featuring both Pride-inspired rainbow colorways and more muted black-and-white designs. Wilson appears throughout the campaign wearing pieces with slogans such as Queer and Love Us Loud. The visual styling incorporates graphic motifs intended to represent the interconnectedness and diversity of the LGBTQIA+ community. In additional imagery, she is seen wearing an oversized black T-shirt and a fringed skirt.
GLAAD's Statement
GLAAD President and CEO Sarah Kate Ellis said in a statement: Savage x Fenty created a beautiful capsule collection that celebrates LGBTQIA+ people with authenticity and creativity. This campaign is just the latest example of Savage X Fenty's ongoing commitment to design collections that inspire pride and confidence in everyone.
Wilson's Reaction
Wilson also confirmed her role as a brand ambassador in a video shared by Savage x Fenty, describing the opportunity as a step forward in her modeling career. She said: It's really exciting to be an ambassador. It's a huge step up in my modeling career. This opportunity has been blessed upon me by Rihanna. She is iconic and the brand is really cool. Wilson has previously worked with the brand, appearing earlier in 2026 in its Valentine's Day campaign, Love So Savage: A Modern Ode to Aphrodite, alongside other models and Rihanna herself.
Social Media Reaction
Following the announcement, Elon Musk reacted on X. Vivian Wilson, Elon Musk's trans daughter, is the face of Rihanna's new lingerie Savage X Fenty campaign.
