The LAAM Fashion Week (LFW), Pakistan's pioneering runway-to-e-tail fashion platform, is set to return for its second edition in Lahore this October. Organizers have opened registrations for designers and fashion brands across the country.
Inaugural Edition Success
The announcement comes months after the successful inaugural edition, held earlier this year in Lahore, which brought together over 37 designers and brands from Pakistan's fashion industry. The four-day event showcased a wide range of collections, from high-street and pret wear to luxury couture and bridal attire, reflecting what organizers described as the country's complete fashion ecosystem.
Unique Retail Integration
Unlike traditional fashion weeks, LFW allows many runway collections to become available for purchase online immediately after the shows, directly linking fashion presentations with retail sales. This innovative approach bridges the gap between the runway and consumers.
Notable Participants and Global Reach
The first edition featured prominent designers such as HSY, Ali Xeeshan, Nomi Ansari, Fahad Hussayn, Karma, Deepak and Fahad, and Sadaf Fawad Khan, along with high-street and retail brands. According to organizers, the event was livestreamed globally and attracted viewers from more than 100 countries, highlighting growing international interest in Pakistani fashion.
Vision for the Second Edition
Announcing the second edition, LAAM Co-Founder and CEO Arif Iqbal stated that the platform was created to make Pakistani fashion more accessible and globally connected. He remarked, "The first edition showed us what is possible when creativity, commerce, and technology come together with purpose. LFW2 is about taking that vision forward with greater scale and stronger integration."
The second edition of LAAM Fashion Week is scheduled for October 2026 in Lahore, with organizers aiming to further expand opportunities for Pakistani designers to reach audiences both at home and abroad.
