Google has announced it will begin implementing changes to its app store billing system next week, introducing lower and decoupled fees that replace the longstanding flat 30% commission. This move comes ahead of the court's final approval of the settlement resolving Epic Games' antitrust lawsuit, which accused Google of monopolizing Android's app distribution through Google Play.
New Fee Structure Details
As outlined in March, the new billing model partially separates the cost of billing from the app store service. The fee Google deducts from transactions will now depend on three factors: whether the user's first install occurred before or after the new structure, the developer's annual earnings, and whether the developer uses Google Play's billing system (which carries an additional 5% fee) or an alternative system or direct website link.
For apps generating over $1 million annually, the fee will be 20% for new in-app purchases and 10% for subscriptions. Developers with lower revenue tiers will benefit from reduced rates as well.
Programs for Lower Rates
Google has introduced two programs—Games Level Up and Apps Experience—aimed at “exceptional” and “premium” apps that meet specific guidelines. Qualifying apps must work across multiple platforms (such as tablets, smart TVs, or Android Auto), meet benchmarks for memory usage and crash rates, and support recommended features like cloud saves or phishing-resistant sign-ins. Developers accepted into these programs can receive lower rates on both new and existing installs.
Rollout Timeline
The changes will first take effect in select regions at the end of September 2026, followed by a broader rollout at the end of the year. Google plans to extend the new billing system to the rest of the world after September 30, 2027. This phased approach allows the company to test and refine the system before global implementation.
According to Google, the new structure aims to provide developers with more flexibility and lower costs, while still maintaining the security and user experience of the Google Play Store. The settlement with Epic Games is still pending final court approval, but Google is moving forward with the changes as part of its commitment to address antitrust concerns.
