DeiNai, a provider of AI-powered creator marketing solutions, showcased its platform at the Huawei Riyadh AI Summit, held at the Hyatt Regency Riyadh Olaya. The event reaffirmed the company's commitment to supporting Saudi Arabia's growing digital and creator economy from its regional headquarters in Riyadh.
Supporting Vision 2030 Digital Transformation
The participation comes as Saudi Arabia continues to advance its digital transformation ambitions under Vision 2030, where the digital and creative economy is playing an increasingly important role in driving growth and innovation. Influencer marketing has become one of the fastest-growing segments of the global digital economy, with the sector estimated at approximately $33 billion globally.
As brands continue to increase investment in creator-led engagement, organizations face growing challenges in identifying suitable creators, managing campaigns efficiently, and measuring performance. DeiNai addresses these challenges through AI-powered automation.
Platform Capabilities and Performance
The company's platform automates the creator marketing lifecycle — from creator discovery and outreach to content production, campaign management, performance monitoring, and long-term brand knowledge management. Leveraging a database of more than 350 million creators across over 160 countries and regions, the platform delivers a reported creator-matching accuracy of 96.9 percent.
According to the company, brands using the platform have achieved approximately 42 percent lower staffing costs, 18 percent lower marketing expenditures, and a 78.6 percent increase in execution efficiency, while reducing creator discovery timelines from weeks to minutes.
AI Foundation Models
Powered by the advanced AI foundation models of its parent company, RabbitPre AI, the platform utilizes large language, vision, and multimodal technologies to deliver intelligent automation across the creator marketing ecosystem.
Commitment to Saudi Arabia
DeiNai's presence in Saudi Arabia reflects a long-term commitment to the market. The company entered the Kingdom with the support of the Hong Kong SAR government and the Hong Kong Trade Development Council (HKTDC), including a memorandum of understanding signed during a Hong Kong government-led delegation. Today, DeiNai manages its Middle East and North Africa (MENA) operations from Riyadh under the leadership of General Manager Fahad Alosaimi.
In addition to its technology platform, the company provides localized marketing, content, and communications services tailored to regional audiences.
Proven Campaign Results
The effectiveness of DeiNai's approach has been demonstrated through campaigns delivered across multiple international markets, including projects that generated more than 2.27 million views in the Middle East, 8.15 million views for Transsion, and 27.65 million views for Bambu Lab, achieved through collaborations with creators in more than 10 countries.
Executive Insights
Alosaimi said: “Saudi Arabia is building one of the world’s most dynamic digital economies, and creators are increasingly central to how brands engage with audiences. From our Riyadh headquarters, we aim to provide Saudi brands and agencies with AI-powered solutions that make creator marketing faster, smarter, and more measurable while helping local creators transform content into scalable business opportunities.”
Shiyi, founder and CEO of DeiNai, added: “Saudi Arabia’s Vision 2030 makes the Kingdom a strategic market for DeiNai, and we are here for the long term. Our expansion has been greatly supported by the Hong Kong SAR government and the HKTDC, who helped connect us with local partners and resources. Building on this, we are preparing to launch a creator-facing platform that pairs China’s supply chain with our AIGC engine — turning products and creator IP into shoppable videos, and closing the loop from content to conversion on our own e-commerce platform.”
