Chinese importers are showing strong interest in purchasing high-quality Pakistani snacks that meet international food safety and quality standards, according to Shahid Imran, Convener of the FPCCI Regional Committee on Food. He made these remarks following a visit by a China-Pak food delegation from South Punjab to China, invited by Chinese importers to explore export opportunities and forge joint ventures in food production.
Pakistani Snacks Gaining Traction in China
Shahid Imran stated that Pakistani snack products, particularly those manufactured by Zia Snacks, are receiving an encouraging response in the Chinese market due to their superior quality, taste, and flavour. He noted that Pakistan’s food processing industry has made significant progress in producing a wide range of premium snack products, including potato chips, corn snacks, biscuits, confectionery, and traditional savoury items, all of which possess strong export potential in China.
Export Growth and Economic Impact
Imran expressed hope that with effective government support, improved logistics, and strict compliance with international quality standards, Pakistan’s snack industry could substantially enhance its exports to China. This would earn valuable foreign exchange, create employment opportunities, and strengthen the country’s food export sector. He emphasized that China’s vast consumer market presents a golden opportunity for Pakistani food manufacturers to diversify exports and further strengthen bilateral trade under the China-Pakistan Economic Corridor (CPEC).
Recommendations for Pakistani Manufacturers
The FPCCI convener urged local manufacturers to focus on obtaining and maintaining international certifications, adopting modern packaging, offering competitive pricing, and ensuring consistent product quality to meet the preferences of Chinese consumers. He added that the growing demand for halal and hygienically processed food products in China offers an additional advantage for Pakistani exporters.
Call for Enhanced Collaboration
Imran stressed the need for greater collaboration between Pakistani food companies and Chinese distributors through trade exhibitions, business-to-business meetings, and joint ventures. He concluded that such partnerships would help Pakistan tap into China's lucrative snack market and boost overall trade under CPEC.
