LAHORE: Global technology company Hisense has officially launched its operations in Pakistan through a strategic partnership with Airlink Communication Limited, as announced in a statement released on Saturday. The launch ceremony took place at the Expo Centre Lahore and was attended by government officials, diplomats, business leaders, and industry representatives.
Government Support and Industrial Vision
Speaking at the event, Special Assistant to the Prime Minister on Industries and Production, Haroon Akhtar Khan, highlighted that Hisense's entry into Pakistan signals the country's transformation from a mere consumer market into an emerging hub for production and industrial growth. He emphasized that the partnership between Hisense and Airlink exemplifies a model of industrial collaboration that merges global technology with local manufacturing capabilities.
Khan noted that this collaboration is expected to facilitate technology transfer, skills development, and job creation. He stated, "The arrival of Hisense sends a clear message that Pakistan is not merely a consumer market but an emerging hub of production, innovation, and industrial growth."
Economic Impact and Local Manufacturing
Referring to Airlink's state-of-the-art manufacturing facility located in the Sundar Special Economic Zone, Khan described it as an engine of economic progress. He pointed out that every television assembled locally and every air conditioner manufactured in Pakistan contributes to reducing imports, conserving foreign exchange, and creating employment opportunities for the country's youth.
The SAPM reaffirmed the government's commitment to supporting local manufacturing through progressive reforms. He highlighted that the National Industrial Policy and National Tariff Policy are designed to enhance competitiveness, attract investment, and establish a predictable business environment.
Inclusive Growth and Employment
Khan also appreciated Airlink's dedication to inclusive growth, noting that the company employs over 2,500 individuals, including a significant number of women. He remarked that the launch of Hisense demonstrates Pakistan's transition from an import-dependent economy to a production-driven one. "Pakistan is not merely a market; it is becoming a manufacturing hub," he said.
The partnership between Hisense and Airlink is expected to boost the local electronics industry, create new job opportunities, and enhance Pakistan's standing as a manufacturing destination in the region.
