Jeddah's Art Promenade has transformed into a multi-seasonal attraction with 'Seasons at Art Promenade,' an event running until July 26. Organized by Lamsat Events, the venue features four themed zones inspired by the four seasons, offering a mix of family entertainment, creative workshops, live performances, and interactive activities for all ages.
Four Zones Inspired by the Seasons
The event includes the White Land Winter Zone, which offers snow-themed adventures, and the Mad by Me zone for hands-on creativity. The FIFA Fan Zone remains a key anchor, providing live match screenings in a high-energy atmosphere. Ameera Hafez, marketing manager of Lamsat Events, told Arab News: 'We wanted visitors to feel like they are travelling through different worlds without leaving Jeddah. We are targeting families, children, youth, and tourists through a variety of interactive zones. Every visit feels different depending on what you choose to explore.'
Diverse Attractions and Activities
Attractions include a cube screen multi-angle viewing experience, doll-making for children, competitive gaming challenges at Dork Zone, and immersive theatrical experiences at Zombie School. The Qeelah Artists Community highlights local talent through live performances, exhibitions, and workshops, adding a cultural layer. Visitor Sarah Hussain, who attended with her four children, said: 'We came expecting it to be a small place that we’d (get through) quickly, but we ended up spending hours moving from one zone to another. The snow area was such a surprise in the middle of summer, it was the best activity for the kids, and they didn’t want to leave the Cub House.'
Visitor Feedback and Summer Appeal
Mohammed Habeeb commented: 'It’s not just one activity; every corner offers something different. We watched a match at the Fan Zone and then went on to the creative workshops. The evening weather is pleasant, and the seaside programs are great to enjoy at that time. It’s a welcome option during the summer break, especially with limited activities available in the city right now.' Lina Mansour said visiting the attraction has become a 'weekend routine' for her family. 'There is something for everyone: food, games, art, and relaxing areas. You don’t feel rushed.'
Supporting Saudi Vision 2030
Beyond entertainment, Hafez said the project supports broader goals aligned with Saudi Vision 2030 by boosting tourism, empowering local entrepreneurs to showcase their products and services to a broad audience, and expanding the city’s cultural and leisure offerings.
