Sindh Film Board Reviews Projects, Digital Strategy Under Sharjeel Memon
Sindh Film Board Reviews Projects, Digital Strategy

The Film Oversight Board of the Sindh Information Department convened a meeting chaired by Senior Minister for Information, Transport and Mass Transit Sharjeel Inam Memon to assess ongoing film projects, their completion timelines, future strategies, and issues related to promoting the film industry.

Meeting Attendees and Agenda

The meeting was attended by Secretary Information Kashif Gulzar Sheikh, Director General Information Moiz Pirzada, Director Films Hizbullah Memon, board members Zhalay Sarhadi and Waqas Rizvi, along with other relevant officials. The board conducted a detailed review of film projects being prepared under the Information Department's management.

Key Discussion Points

Discussions covered film projection, domestic and international distribution, participation in various film festivals, collaboration with the private sector, and digital release and advertising strategies aligned with modern requirements. The board also considered how to effectively introduce Sindh government film projects through OTT platforms and social media to reach maximum audiences.

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Minister's Remarks

Addressing the meeting, Sharjeel Inam Memon stated that the Sindh government is taking serious and practical steps for the promotion of film and creative industries. He emphasized that quality films are the best means to present the culture, history, tourism, and social values of the country and province to the world. Therefore, high quality, modern requirements, and international standards are being specially taken into account in film projects.

Memon noted that digital platforms play a key role in the success of films in the present era. He stressed that the film projects of the Sindh government should be introduced on a large scale by using OTT platforms and social media effectively. He added that promoting the film industry will provide new opportunities to young creators, directors, writers, and artists, while also effectively highlighting the positive and bright image of Sindh at national and international levels.

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