I would like to highlight a growing concern in today’s social media-driven world. Trends in clothing, skincare, accessories, and food now spread rapidly, creating a false sense of urgency. People often feel these items are essential, but the real question is: are they truly worth it? In many cases, the answer is no. Most trending products are overpriced and offer little long-term value.
The Kashmiri Churiyan Phenomenon
For example, the so-called “Kashmiri churiyan” that went viral last Eid were sold for Rs1,500–2,500, despite being ordinary bangles. Yet, due to fear of missing out, people rushed to buy them at inflated prices. This behavior is driven by peer pressure and social comparison, particularly affecting students and young people with limited income. It promotes unnecessary spending and dissatisfaction.
Impact on Youth and Society
Constant exposure to trends encourages materialism over practicality. People begin chasing temporary popularity rather than durability or usefulness. This cycle of consumption often leads to financial strain and emotional letdown when the next trend emerges. Young adults, especially, may feel compelled to keep up with influencers and peers, sacrificing savings for fleeting fads.
Building Mindful Spending Habits
It is important to develop mindful spending habits based on need, budget, and quality, rather than blindly following trends. Before making a purchase, ask yourself: Do I really need this? Does it fit my budget? Will it last? By prioritizing long-term value over short-term hype, consumers can avoid regret and financial waste. I hope this letter encourages readers to think critically before making purchases and avoid prioritizing short-term trends over long-term needs.
