Norwegian Air has fulfilled a social media wager with British Airways by swapping its Instagram profile picture to the British carrier's logo for 24 hours, following England's 2-1 victory over Norway in the World Cup quarter-final on Saturday.
Friendly Bet Between Airlines
Ahead of the match, the two airlines agreed to a light-hearted wager: the carrier representing the losing nation would change its Instagram profile picture to that of the winner for one day. After England's triumph, Norwegian Air updated its profile picture accordingly.
In a post under the unfamiliar logo, Norwegian wrote: "While the tournament is over for us, this friendly bet will forever live in all our hearts." The airline also added a congratulatory message: "We wish England and British Airways all the best in the semifinal, and we sincerely hope you’ll get to bring football home!"
World Cup Semifinal Ahead
England is set to face Argentina in the semifinal in Atlanta on Wednesday. The wager was a playful interaction between the two airlines, capturing the spirit of the tournament.
Norwegian Air's Instagram account displayed the British Airways logo on July 12, 2026, honoring the bet. The gesture was widely noted on social media, with users praising the friendly competition.
