Mohammed Fahad Al-Harthi, president of the Arab States Broadcasting Union, has stressed the urgent need for a unified international position in negotiations with global technology and artificial intelligence companies to protect the rights of media organizations and ensure a fair partnership in the use of media content. The remarks were delivered during the General Assembly of the European Broadcasting Union in Prague, Czech Republic, an event that gathered more than 300 leaders of broadcasting organizations, unions, and international media institutions.
AI's Rapid Advancement Creates New Challenges
In his address, Al-Harthi highlighted that the rapid advancement of artificial intelligence has created a new reality where technology companies increasingly rely on content produced by media organizations worldwide. He emphasized that this dependence necessitates a robust international framework to safeguard the intellectual property and economic rights of media entities while fostering a balanced partnership based on mutual interests.
"The rapid development of AI has fundamentally altered the relationship between content creators and technology platforms," Al-Harthi stated. "We must ensure that media organizations are not exploited but rather enter into equitable agreements that recognize the value of their content."
Saudi Arabia's Pioneering Role
Saudi Arabia has taken a proactive step by adopting an international document that outlines principles for the ethical use of AI in the media, developed in partnership with the Saudi Data and AI Authority. This initiative positions the kingdom as a leader in promoting responsible AI practices within the media sector.
The Arab States Broadcasting Union, representing the Arab Group, called for a collective approach to address the challenges posed by AI. Al-Harthi urged all stakeholders to work together to create a regulatory environment that protects media rights without stifling innovation.
Call for Global Cooperation
The president of the union stressed that a unified international stance is essential for effective negotiations with major technology companies. He argued that without a coordinated effort, media organizations risk losing control over their content and revenue streams. "A fragmented approach will only benefit the tech giants," Al-Harthi warned. "We must speak with one voice to secure a fair deal."
The General Assembly in Prague provided a platform for media leaders from around the world to discuss the implications of AI on broadcasting and journalism. The event underscored the growing consensus that international cooperation is necessary to address the ethical and economic dimensions of AI in media.
