Australia plans to double the maximum fine for social media companies that fail to comply with the country’s under-16 social media ban to A$99 million (approximately US $68.26 million), according to a proposed law announced by the government. The legislation, reported by ABC News, aims to strengthen enforcement measures against technology companies that have not adequately prevented underage access.
Expanded Powers for eSafety Commissioner
Under the proposal, the powers of eSafety Commissioner Julie Inman Grant would be expanded, allowing her to require social media companies to provide evidence of the steps they have taken to enforce the age restriction. Third-party companies providing age verification services would also be required to provide information to the commissioner.
Prime Minister's Statement on Non-Compliance
Prime Minister Anthony Albanese stated that social media platforms have been required since December 2025 to take “reasonable steps” to prevent users under 16 from creating new accounts or accessing existing ones. He said major technology companies had not done enough to comply with the law and that too many children were still using social media. Albanese announced that the maximum penalty for companies failing to meet their obligations would increase from A$49.5 million to A$99 million.
Impact of the Ban
According to the government, more than 5 million accounts belonging to users under 16 have been removed, disabled, or blocked since the restrictions took effect. Australia’s law restricting access to social media platforms for users under 16 entered into force on December 10, 2025. The restrictions apply to 10 platforms, including X, Instagram, Facebook, TikTok, YouTube, Snapchat, Reddit, Twitch, Threads, and Kick.
Objective of the Legislation
The government said the legislation aims to reduce the harmful effects of algorithms and online content on children and young people. The proposed fine increase is part of broader efforts to ensure tech companies prioritize child safety over profits.
