Saudi Arabia's flagship ecotourism initiative, Al-Urumah Season, has concluded its fifth edition with a record-breaking 800,000 visitors over six months. This milestone underscores the Kingdom's growing interest in nature-based tourism and conservation-focused travel.
Record Growth and Economic Impact
The Imam Abdulaziz bin Mohammed Royal Reserve Development Authority reported that the season attracted visitors from within Saudi Arabia and abroad. It created approximately 84 jobs and contributed to the growth of ecotourism-related industries in surrounding communities. The number of visitors has surged from 52,000 in the first edition to 800,000 in the fifth, with nearly two million people attending since its launch five years ago.
Diverse Activities and Participation
Fourteen tourism service providers participated, offering 14 activities including hiking, cycling, horseback riding, camel trekking, stargazing, and guided exploration trips. Camel trekking and horseback riding emerged as major attractions. The season is held in the Imam Abdulaziz bin Mohammed Royal Reserve and the King Khalid Royal Reserve, northeast of Riyadh.
Focus on Sustainability and Heritage
Named after the 700-kilometer Al-Urumah mountain range, the season emphasizes connecting visitors with Saudi Arabia's natural landscapes, biodiversity, and cultural heritage. It takes place during autumn, winter, and spring when moderate temperatures make outdoor activities accessible. Infrastructure improvements, eco-lodging, private-sector participation, and community engagement have fueled steady growth.
Vision 2030 Alignment
The initiative supports Saudi Vision 2030 by diversifying the economy, expanding tourism, and promoting environmental sustainability. The reserves cover 11,300 square kilometers, including parts of the Dahna Desert, Rawdat Khuraim, and areas with archaeological sites, ancient rock art, and wildlife like Arabian oryx and gazelles.
Future Plans
Officials have announced a sixth edition in November, with new programs to enhance sustainability, increase community participation, and showcase natural and cultural heritage. Al-Urumah Season is emerging as a showcase for responsible outdoor recreation and conservation.
