Malawi Honorary Consul in Karachi Abdullah Zaki has called on Pakistan's business community to look beyond traditional export destinations and seize the vast commercial opportunities in Malawi and the wider African region. Speaking at a meeting at the Karachi Chamber of Commerce & Industry (KCCI), Zaki highlighted Africa as one of the world's most promising untapped trade frontiers.
Extraordinary profit margins through direct exports
Zaki pointed out that products costing only 25 cents in Pakistan are sold in Malawi for up to 95 cents, demonstrating the exceptional profit margins available through direct exports. He stressed that Pakistan must bypass intermediary markets and establish direct commercial linkages with African countries instead of allowing third countries to earn from value addition.
He noted that a substantial volume of goods currently reaching Malawi through Dubai actually originates from Pakistan and other South Asian countries. "Instead of allowing third countries to earn from value addition, Pakistan should establish direct export channels with Malawi and the African region," he said.
Existing exports and growth
Zaki informed participants that exports of several Pakistani products, including bangles and jute products, to Malawi had already commenced. Pakistan's exports to Malawi have recorded a 7% growth over the past two years, reflecting the growing acceptance of Pakistani products in the African market. He encouraged the business community to actively explore new trade avenues, assuring them that his consulate remains fully available to facilitate Pakistani exporters by providing market information, trade guidance and business connectivity.
"My office is always open for any businessman seeking information or assistance regarding Malawi. We are fully committed to strengthening the bilateral trade ties," he said.
Gateway to southern Africa
Speaking on the occasion, Businessmen Group (BMG) Chairman Zubair Motiwala observed that despite the immense potential, Pakistan's total trade with Malawi stood at only $11.8 million, which was far below its true potential. He emphasised that Malawi, despite being a landlocked country, serves as an important gateway to southern Africa and presents substantial opportunities for Pakistani exporters.
Motiwala pointed out that Malawi's economy was heavily dependent on imports, making it an ideal destination for a wide range of Pakistani products. He stressed that instead of concentrating solely on conventional markets, Pakistan must formulate a focused strategy to make inroads into emerging African economies.
The meeting was attended by KCCI President Rehan Hanif and other business community representatives.
