In a recent development, Panah has called upon the federal government to take decisive steps to boost the processed juice industry in Pakistan. The appeal emphasizes the sector's untapped potential to contribute significantly to the national economy and create employment opportunities.
Economic Potential of Processed Juices
Panah highlighted that the processed juice market is expanding globally, and Pakistan has the raw materials and capacity to become a major player. By investing in modern processing facilities and improving supply chains, the country can increase exports and reduce reliance on imports. The industry could also support local farmers by providing a stable market for fruits.
Call for Government Support
The appeal urges the federal government to introduce policies that facilitate investment, such as tax incentives, low-interest loans, and infrastructure development. Panah also stressed the need for quality standards and certification to meet international requirements. Collaboration between public and private sectors is essential to unlock the sector's full potential.
- Improve processing technology
- Enhance cold storage facilities
- Provide training for farmers and workers
- Develop marketing strategies for export
By taking these measures, the processed juice industry can become a key driver of economic growth, generate foreign exchange, and create thousands of jobs across the country.
