KARACHI: DIB Pakistan has unveiled its new global brand identity across numerous branch locations nationwide, celebrating two decades of service in the country and embracing a bold, purpose-driven new chapter. The transformation underscores the bank's dedication to continuing the legacy of DIB (UAE), which has pioneered Islamic banking for over 50 years, while reinforcing its vision as the most progressive Islamic financial institution globally.
New Logo and Symbolism
The new logo combines a distinctive DIB wordmark with the "Globus" symbol, bringing to life a modern vision of global Islamic banking. At its core is a vibrant three-dimensional globe encircled by a radiant Islamic arabesque pattern, representing the bank's rich Islamic heritage and global outlook. The green and gold elements reflect enduring values and tradition, while the bold burgundy core signifies DIB's passion for delivering innovative products and solutions that create lasting customer value.
CEO's Vision
Muhammad Ali Gulfaraz, Chief Executive Officer of DIB Pakistan, expressed his enthusiasm for the rebranding, stating, "The rebranding is anchored in our belief that Progress Never Stops. It is a purposeful expression of growth, resilience, and forward momentum, reflecting the broader significance of DIB Pakistan's renewed strategic direction. This transformation reinforces our commitment to strengthening and expanding our presence across the country. Through continued investment in technology and innovation, we aim to advance financial inclusion and contribute to the prosperity of the communities we serve."
Digital Enhancements
Complementing the new branding, now visible at Jinnah International Airport and many branch locations nationwide, the bank has also redesigned its mobile banking app, which has gone live to deliver seamless digital experiences at customers' fingertips. Guided by its enduring commitment to ethical banking, customer-centricity, and sustainable progress, DIB, as a leading bank from the UAE, steps into its next chapter as an ethical, trust-led, digitally empowered institution, with the conviction that it will always aim to provide innovative banking solutions for its valuable customers.
