Court Grants Interim Protection to Preity Zinta
The Bombay High Court on Wednesday granted interim relief to Bollywood actor Preity Zinta in a lawsuit concerning the unauthorised use of her image, according to Indian media reports on Thursday. The court observed that the unauthorised use of an individual's content directly affects their fundamental rights and provided interim protection in Zinta's favour.
Concerns Over Unlawful Content and Due Diligence
The court expressed concern over the role of those creating and distributing unlawful or offensive content, reminding social media users and digital platforms of their obligation to exercise due diligence under India's Information Technology (IT) Rules.
Zinta's Legal Arguments on Deepfakes and Identity Theft
Zinta's counsel argued that AI-generated deepfakes, manipulated images, and rendered visuals violated her privacy, personality, and publicity rights. The suit sought to restrain both identified and unidentified individuals and websites from exploiting her identity without authorisation.
Protection for Signature Features and Domain Names
Zinta also requested protection for her name, nickname, photographs, physical likeness, voice, signature smile, and distinctive features, including her trademark dimples. In her petition, the actor said AI-generated content and chatbot-style interactions were impersonating her online. She further alleged that several domain names had been registered using her name without her knowledge or consent.
Court Allows Zinta to Approach Online Intermediaries
Granting immediate interim relief, the High Court said Zinta could approach online intermediaries, including Google, Meta, and X, to seek the removal of infringing content. Should those platforms fail to act, she would be free to return to the court for further directions.
Growing Trend of Bollywood Celebrities Seeking Legal Protection
With the ruling, Zinta joins a growing list of Bollywood figures—including Amitabh Bachchan, Anil Kapoor, Salman Khan, Aishwarya Rai Bachchan, Abhishek Bachchan, Jackie Shroff, and Karan Johar—who have sought legal protection against the unauthorised commercial and digital exploitation of their identities.
