ISLAMABAD: Pakistan has achieved a 15.7% reduction in tobacco consumption between 2014 and 2024, according to the Global Adult Tobacco Survey (GATS) 2024. The survey was conducted by the Government of Pakistan in collaboration with the World Health Organization and the CDC Foundation.
Current Tobacco Use Statistics
The survey reveals that 16.1% of Pakistanis aged 15 and above continue to use tobacco products, representing approximately 22.7 million adults. Despite the decline, tobacco use still causes nearly 164,000 deaths annually and results in economic losses exceeding Rs1.8 trillion ($6.6 billion).
Celebration of World No Tobacco Day
The findings were unveiled during extended celebrations of World No Tobacco Day 2026 in Islamabad. Health officials attributed the progress to stronger tobacco-control measures implemented over the past decade.
Key Tobacco-Control Measures
Key initiatives include a 208% increase in tobacco taxes, larger health warnings on packaging, a nationwide ban on loose cigarette sales, and the implementation of the National Tobacco Control Strategy 2022–2030. These measures have contributed significantly to reducing tobacco use.
Decline in Secondhand Smoke Exposure
The survey also reported significant declines in exposure to secondhand smoke across various settings, including homes, workplaces, public transport, schools, restaurants, and healthcare facilities. Exposure to tobacco advertising and promotions also decreased over the decade.
Remaining Challenges
Despite the overall progress, challenges persist. Tobacco use among women increased slightly, and the proportion of smokers attempting to quit or receiving cessation advice from healthcare providers declined marginally. Health Secretary Muhammad Aslam Ghauri warned that emerging products such as e-cigarettes, vaping devices, and heated tobacco products, combined with digital marketing tactics, are creating new public health challenges, particularly among young people.
International Recognition
WHO Representative in Pakistan Dr. Luo Dapeng praised Pakistan's progress, emphasizing that evidence-based measures such as taxation and advertising restrictions are helping save lives and protect future generations. Health authorities reaffirmed their commitment to strengthening implementation of the WHO Framework Convention on Tobacco Control to further reduce tobacco use and its health impacts nationwide.
