Daraz Pakistan and UnionPay have announced a strategic year-long partnership for 2026-2027, aimed at driving digital payment adoption, customer acquisition, and e-commerce growth across Pakistan. Through this collaboration, UnionPay cardholders will be able to access exclusive savings and customer-focused offers on Daraz, Pakistan’s largest e-commerce platform. The partnership is designed to encourage greater everyday usage of digital payment solutions by offering customers a more rewarding, secure, and convenient shopping experience across categories.
Partnership Details and Objectives
As part of the partnership, Daraz will add UnionPay as a payment option and provide UnionPay with access to millions of digitally active consumers nationwide. This creates opportunities to acquire new users, re-engage existing customers, and strengthen repeat transactions through targeted offers and seamless payment experiences. The collaboration also supports a shared objective of accelerating Pakistan’s transition from Cash on Delivery to prepaid digital transactions. By incentivizing customers to pay through UnionPay debit and credit cards, both organizations aim to contribute to a more digitally enabled commerce ecosystem that benefits consumers, merchants, and the wider payments landscape.
Statements from Leadership
Speaking at the signing ceremony, a spokesperson for Daraz Pakistan said: “At Daraz, we are focused on making e-commerce more accessible, convenient, and rewarding for customers across Pakistan. Our partnership with UnionPay is an important step in encouraging more customers to experience the ease and security of digital payments. By combining Daraz’s national reach with UnionPay’s payment network, we hope to make prepaid transactions more attractive and support the continued growth of Pakistan’s digital economy.”
A spokesperson for UnionPay said: “Pakistan is an important market for digital payments, and our partnership with Daraz allows us to connect with a large and rapidly growing base of online consumers. Through exclusive offers and repeat engagement benefits, we aim to create stronger value for UnionPay cardholders while supporting the broader adoption of secure and convenient digital payment solutions.”
Exclusive Offers for Cardholders
Exclusive offers under the partnership will include:
- Mega Campaign Day Offers: 15% instant discount on up to two transactions per day, capped at Rs 1,200, with a minimum order value of Rs 500.
- New User Acquisition Offer: 20% discount for first-time customers, capped at Rs 1,500, with a minimum order value of Rs 1,000.
- Weekly “Deals & Steals with UnionPay”: 12% discounts every Sunday, Monday, and Tuesday, capped at Rs 1,100, with a minimum order value of Rs 500.
The offers will be available nationwide, allowing UnionPay cardholders across Pakistan to access enhanced savings on Daraz Pakistan throughout the partnership period.
Impact on Digital Commerce
The partnership was formally announced at a signing ceremony attended by senior leadership from Daraz Pakistan and UnionPay. The collaboration marks the beginning of a long-term effort to strengthen digital payment adoption, improve customer engagement, and support the future of digital commerce in Pakistan. Punjab rolls out digital monitoring plan for Muharram.
