The Saudi Automobile and Motorcycle Federation (SAMF) has signed a strategic partnership agreement with Brandship, further strengthening support for the Saudi National Championships 2026 and the continued development of motorsport across the Kingdom.
Partnership Details
Under the agreement, Brandship will join the Saudi National Championships 2026 as a Strategic Supporter, benefiting from a range of branding, activation, digital, hospitality, and stakeholder engagement opportunities across SAMF's national championship events. The signing ceremony was attended by Eng. Mansour Al-Mokbel, Acting Chief Executive Officer of SAMF; Ammar Alamro, Chief Marketing & Commercial Officer of SAMF; and Ziyad Organji, Chief Executive Officer of Brandship.
Official Statements
Commenting on the partnership, Eng. Mansour Al-Mokbel, Acting Chief Executive Officer of SAMF, said: "We would like to welcome Brandship as the strategic supporter of the Saudi Toyota Championship 2026. This partnership reflects the continued growth of motorsport in the Kingdom and its increasing appeal to the private and commercial sectors. It also highlights the important role national championships play in identifying and developing talent, increasing participation and creating more opportunities for competitors and fans across Saudi Arabia. Through collaborations such as this, we continue to strengthen the foundations of Saudi motorsport and support its long-term growth."
Brandship's Perspective
Ziyad Organji, Chief Executive Officer of Brandship, said: "We are proud to partner with the Saudi Automobile and Motorcycle Federation and support a platform that plays a vital role in developing motorsport talent and expanding participation across the Kingdom. The Saudi Toyota Championship represents excellence, ambition, and opportunity, and we look forward to contributing to their continued growth while supporting the broader development of Saudi Arabia's motorsport ecosystem."
Strategic Alignment
The partnership brings together SAMF's ambitions for the continued growth of motorsport in Saudi Arabia and Brandship's expertise in brand strategy and business development. It forms part of SAMF's ongoing efforts to strengthen the national motorsport landscape by developing local talent, expanding competitive pathways, enhancing fan engagement, and increasing participation at all levels of the sport, in line with the objectives of Saudi Vision 2030.
