In the midst of heightened conflict between the United States and Iran, global leaders have acknowledged and appreciated Pakistan's role as a mediator in the Middle East conflict. Countries such as China and Kuwait explicitly appreciated Pakistan's efforts. At the same time, regional partners, including Turkey, Saudi Arabia, and Egypt, supported its diplomatic initiatives, and both Iran and the United States endorsed Pakistan's role by engaging with it as a facilitator. Pakistan is trying to de-escalate tensions between the United States and Iran. Washington and Tehran agreed to a ceasefire following the sustained diplomatic engagement of the Pakistani leadership. The first session of the peace talks has been held in Islamabad. Although both sides maintain their positions, Pakistan's full-fledged efforts continue in the hope of securing diplomatic breakthroughs.
Image Building in Global Politics
In the realm of global politics, image-building is essential for securing and advancing state interests. Perception often brings more benefits than facts alone and plays the most significant role in foreign policy and diplomacy. Based on these perceptions, states attract investors to strengthen their economies. It also opens doors for bilateral trade opportunities and political advantages. In today's world, countries are evaluated based on their leadership qualities, political values, and democratic systems.
Historical Context of Pakistan's Image
Historically, Pakistan's prolonged engagement as a frontline state against terrorism, particularly during the global war on terror, has significantly affected its international image. Security-related narratives and media framing have contributed to the formation of negative international perceptions of countries. Global surveys and opinion polls often portray Pakistan unfavourably, largely associating it with terrorism and instability. At the same time, bad governance, corruption, and political instability reinforce negative perceptions, as reflected in global indicators. For instance, the Transparency International report indicates that Pakistan's score of 28 out of 100 on the corruption index reflects a low level of perceived public sector transparency.
Diplomatic Tightrope on Gaza Crisis
If a positive global image is sustained through consistent diplomacy, it can significantly enhance Pakistan's strategic and economic prospects in the long term. In subsequent years, improved security conditions and a surge in foreign tourist arrivals contributed to a more positive perception, while economic and governance challenges have persisted. The current diplomatic efforts have opened new avenues. In international relations, states enhance their soft power when their foreign policies are perceived as legitimate and morally credible. In this context, Pakistan's constructive role in navigating the US-Iran conflict has paved the way for reshaping global perceptions and creating potential economic opportunities.
Shift in Foreign Policy
Pakistan's emerging role reflects a broader shift in its foreign policy. This change is not accidental, but rather a result of changing regional conditions, economic demands, and the growing importance of middle powers in resolving conflicts. Countries like Qatar and Norway have successfully leveraged mediation to enhance their global influence, even though they do not possess massive military capabilities or leading economies. At the same time, Pakistan has strong military capabilities, an ideal geographical location, and a prominent position in the Muslim world. It could become a more exceptional player in world politics and on the diplomatic stage.
Media Influence on Perceptions
In the age of the digital arena, media platforms highly influence public perceptions during international conflicts. Media coverage works as a tool for narrative-building and information dissemination. When state representatives and media outlets highlight and applaud the positive role of any state, their reach extends to the general public. The Iranian public, for instance, was seen praising Pakistan. Similarly, an Ipsos survey suggested that, during the US-Iran conflict, Pakistan's early diplomatic efforts were viewed sceptically at the international level, with nearly 90% negative perception. On March 23, when Pakistan engaged with both Iranian and US officials, it faced criticism over its internal instability, tensions with Afghanistan, and doubts about its neutrality, especially because some viewed it as being close to US interests. However, global perception sharply shifted to 70% positive by April 8 following the announcement of a temporary ceasefire.
Strategic Leverage and Economic Benefits
These developments highlight Pakistan's growing diplomatic and strategic leverage as a valuable tool for resolving severe economic problems and financial crises. The Pakistani leadership needs to balance internal governance with external diplomatic engagements effectively. It is important to move away from the past security-centric approach towards the current non-aligned peace-making strategy, which could become its greatest strength rather than a challenge. Accordingly, if a positive global image is sustained through consistent diplomacy, it can significantly enhance Pakistan's strategic and economic prospects in the long term.
